Racing Rivals Roars Off the Line for iOS Devices

Thursday, August 29th, 2013

LONG BEACH, Calif. – Aug. 29, 2013 – Cie Games, a leading developer and publisher of mobile and social games, tears off the line today with Racing Rivals, a free-to-play mobile drag racing game for iPhone and iPad that is now available as a free download on the App Store. Developed by Cie Games and sponsored by Nitto Tire, Racing Rivals is an intense, high-speed game where fractions of a second can mean the difference between bragging rights or possibly losing your ride. Players can upgrade, customize and race all their favorite cars in real-time against players around the world, competing for in-game cash, street credibility and even pink slips.

With high-stakes head-to-head racing and an unparalleled level of depth and customization options, Racing Rivals is the definitive drag racing game for mobile devices. Challenges and victories are announced as they happen through on-screen text. The increased stakes of knowing others are watching and evaluating every performance lends a visceral quality to Racing Rivals that only comes from true social interaction. Optional betting further amplifies that adrenaline rush.

“For us at Cie Games, racing is in our blood – and our approach to game design is that the players are the best part of any given game,” said Dennis Suggs, chief executive officer, Cie Games. “Our goal with Racing Rivals was to capture all the real emotions of a high stakes race, and that could only come from having live multiplayer at the core. The rush of facing off against a real opponent in front of a live crowd for pride, cash, or even your car is truly authentic and unlike any single player experience.”

“Recent game releases have brought impressive 3D graphics to mobile, and Racing Rivals brings it a step closer to console-quality graphics,” said David Ho, director of product development, Cie Games. “And that level of polish extends from the graphics to the gameplay. While other highly polished mobile racing games lack a true sense of live competition, Racing Rivals delivers a racetrack full of real people who are talking to each other, racing head-to-head, and sizing everyone up.”

With more than 40 of the world’s most popular cars available from automotive giants such as BMW, Honda, McLaren, and many more, Racing Rivals offers a level of realistic customization that accounts for the taxing wear and tear of performing vehicle modifications. Players can access hundreds of stat-boosting and aesthetic parts, such as Nitto Tire brand tires and other upgrades to mod and tune their rides, with results that can dramatically increase performance.

Racing Rivals features thousands of potential car configurations. Cie Games encourages players to swap tuning tips on the official Racing Rivals forums and Facebook page to find out how to get the best performance out of any given car.

Racing Rivals is available for iPhone and iPad on the App Store at http://rr.ciegam.es/appstore. For more information, please visit www.racingrivals.com. For assets, including screenshots, a trailer, game logo and icon, please visit http://bit.ly/173d61k.

About Cie Games

Cie Games is a leading developer and publisher of mobile and social games. The studio’s flagship title, Car Town, is the first Facebook game built around brands and boasts nearly 65 million installs. The company released a follow up, Car Town Streets, for iPhone, iPad and iPod touch, which become a Top 10 Game on the App Store in multiple countries. Named one of America’s Most Promising Companies by Forbes, and ranked on Deloitte’s Technology Fast 500™, Cie Games has developed licensing, advertising and marketing partnerships and integrations with more than 35 major companies and brands, including NASCAR, General Motors, NBCUniversal, Honda, Sony Pictures, Regal Entertainment Group, and Walmart. Cie Games is a venture-backed company and is based in Long Beach, Calif. For more information, visit www.ciegames.com.

About Nitto Tire U.S.A. Inc.

Nitto Tire develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information, visit the company's website or contact the company directly.  Nitto is a registered trademark of Nitto Tire U.S.A. Inc., 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.